When Gold Rises: Golden Rules for Informed Investment Choices
The strong rise in gold over the past year, which has continued into the start of 2026, has drawn the attention of many savers in search of returns. As we know, price movements influence our decisions and can even trigger certain false beliefs.
'If only I'd known earlier!' When a financial asset climbs quickly, we often fall prey to hindsight bias: once something has happened, we convince ourselves that it was predictable, forgetting that the future is inherently uncertain. With hindsight, we all feel like market geniuses!
Another trap is the fear of missing out (FOMO), when rising prices fuel the worry that we might lose a good opportunity. This can push us to act impulsively, for example, to buy, sometimes at exactly the wrong moment, when prices are at their peak. Even the great Newton himself fell victim to this!
Investing your savings, however, requires an informed approach: setting clear objectives, time horizons and risk tolerance, while avoiding placing too much weight on a single asset, or worse still, “betting” on it. Diversification is a crucial compass: the ultimate aim is not so much to maximize returns, but to minimize regret, steering clear of decisions we may regret later.
For this reason, we invite you to read an article we published in March 2025 on gold, which sets out the precautions and the golden rules to follow before investing.
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