Women count

In Italy, financial literacy is generally low, and women, in particular, are found to know less than men.

The reasons are many: women work less, have lower incomes, tend to delegate, are influenced by stereotypes, approach financial topics with unease, and don't feel confident enough in their knowledge of this field, even when they know more than the average person.

Becoming familiar with these topics means overcoming prejudices and the belief that the economy is something that doesn’t concern you/us, something too complicated, which is better not to deal with.

'Women count' introduces the basic concepts of personal finance. It is a guide to navigate through banking and financial products and tools, helping to move with more confidence and autonomy in the world of economics and the decisions that have consequences on our lives and well-being every day.